Large brands have thousands (or even millions) of dollars to spend on advertising and marketing. Think Apple. Think General Motors. On the flipside, small businesses don’t have nearly as much money. In fact, some only have a few dollars every month for marketing and advertising related expenses. Here is something to keep in mind: it’s…

A lot of companies are using video when it comes to corporate training and learning. This isn’t a surprise when you look at the advancements in video technology in the past two decades. Accessibility and quality both have increased, therefore companies can now connect with their employees and engage them regardless of where they’re located.…

It’s the question I get asked more often than any other when I’m talking with small business owners about online marketing strategies. “How do I get more customers online?” To be successful in the competitive world of business, you need to be creative with your online marketing. Despite the confusion it’s very important for small…

Every small business wants to get found on Google, increase sales, revenue and customer loyalty. In an effort to do so, companies will offer promotions, create social media contests, and advertise their brand. All of these things are good, but there’s one less common way that not many small businesses think about that can help reach this goal:…