Benefits of a Plumbing Website
If you’ve read about the benefits of having a website for your plumbing business and want to start your own website, this article is for you. Having a website can be an ideal way to increase the amount of referrals your plumbing business receives.
In addition to providing your customers useful information that will bring back repeat business or visits, having a website can largely increase the amount of indexed pages and keyword usage on your businesses; allowing search engines to rank your plumbing business higher in search engine results.
How to Start a Website for Your Plumbing Business
Like many, you have the desire to start a website for your business. Not only do you want to start a website, but you hope it will catch on and become a big success.
But there is one problem: you don’t know where to start. You don’t know much about hosting. You know less about design. And you know nothing about which tools can help you reach your goals.
Fortunately, you are overcomplicating things in your mind. Starting a website is easier than most people believe. Furthermore, if you take the right steps, you should be able to achieve some level of success sooner than you ever thought possible.
In the sections to come, I am going to touch on five details that will put you on the right track. Are you ready to get started?
1. Domain and Hosting
Blog posts to check out:
First things first, you must decide if you will use the same provider to register your domain and host your website.
For those relying on the WordPress content management system (CMS), WP Engine may be the hosting company for you. And here is why:
- Built for WordPress powered websites
- Plans starting at $29/month
- High quality reputation, thanks to its 23,000 clients in more than 100 countries
- Dedication to security
If your site is running on WordPress, WP Engine can’t be beat.
2. Web Design
Blog posts to check out:
- 5 Best Places to Buy Professional WordPress Themes Online
- 5 Important Elements Every Business Website Should Have
- Drupal vs. WordPress: What’s the Difference?
- Steal These 5 Ideas to Increase Sales on Your Website
It is a common myth that you can’t start a website without hiring an expensive designer. WordPress has changed the game forever, especially when it comes to starting a business blog.
There are hundreds of thousands of themes to choose from. Some are free. Some will cost you a little bit of money.
Rather than spend hours on end searching through thousands of designs (some of which will be low quality), check out StudioPress. This company is the cream of the crop in terms of its selection of high quality, affordable themes.
Get this: more than 134,000 website owners use a StudioPress theme.
In addition to buying a single theme, StudioPress has another option: for $399.95, you can get every theme the company offers, as well as every one it releases in the future.
For those who like to change themes often, this is a great deal. For those who have more than one website, this is once again something that can save you both money and time.
There are many reasons to consider StudioPress, but here are five of the best:
- Top notch security
- Fast performance
- Built-in SEO tools
- Mobile responsive designs
- Flexible foundational code (for those who want to make changes)
There are other companies that create and sell WordPress themes. You also have the option to build your own from scratch. Those who want access to a large selection of affordable themes, without the headaches, soon find that StudioPress is tops.
Blog posts to check out:
- 6 Blog Topic Ideas that Will Boost Your Traffic (Plus Save You Time)
- Understanding the Role Keywords Play in Content Marketing
- 5 Keyword Research Tools You Should Be Using
- How to Help Your Business Show Up On Local Search Engines
- 10 Surefire Ways to Promote your Website Offline
- 3 Simple Mistakes Killing Your Content Marketing
Once you register your domain, upload a theme, and add content, you are ready to market your website to the world. After all, you can’t expect visitors to simply show up.
There is no right or wrong way to market your plumbing business. There is no surefire way to attract hundreds of thousands of visitors within a few days of launch.
What you can do, however, is implement a variety of marketing techniques that will put you on the right track.
Consider the following:
1. Email marketing. Have you ever heard the saying “it’s all in the list?” The more people you add to your email marketing list the more people you can target whenever you see fit.
For example, you can send a weekly newsletter to subscribers, giving yourself the opportunity to connect with interested readers.
If email marketing is of interest to you, AWeber will be your best friend. This service provides email marketing solutions to more than 120,000 businesses worldwide.
2. Content marketing. If you are starting a blog, you already understand the importance of content marketing. Now, it’s time to take things to the next level. Here is how the Content Marketing Institute defines content marketing:
“Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action.”
In short, it is your goal to attract and retain readers (and customers/clients) by creating and distributing high quality, valuable content.
3. Social media marketing. In today’s day and age, every business, regardless of industry or size, needs a social media presence. Here are just a few of the many platforms to focus on:
You don’t want to ignore social media marketing, as your competition is likely using it to their advantage. Here are some stats from Business 2 Community to consider:
“85% of B2B buyers believe companies should present information via social networks.”
“Marketers will spend $8.3 billion on social media advertising in 2015.”
Social media is alive and well, with more growth to come.
As you get started, there are a variety of tools that can make life easier. Many of the tools that save you time can also help you generate more traffic and convert visitors into buyers.
1. Google Analytics. This is by far the most popular free web analytics service on the market. It only takes a couple of minutes to install the tracking code on your website. After doing so, you can track every visitor to your website.
From the number of visitors to the most visited pages, there are so many features of Google Analytics that it will take you a few hours of digging around to learn about each and every one. And yes, it is most definitely time well spent.
2. Hootsuite. Managing multiple social media accounts can be a timely process. This often leads to the avoidance of social media marketing, thus missing out on an opportunity to attract targeted traffic.
Hootsuite is a social media management tool that allows you to manage multiple networks and profiles from one easy to use dashboard.
3. BuzzSumo. If you aren’t sure what to write about, this tool has you covered. Type in a topic or domain and it will spit out the content that performs best. This can go a long way in helping you create an editorial calendar, complete with topics that are known to perform.
4. Spruce. There is more to a successful blog than high quality content. You also want to include images and/or videos into almost every post. This is where Spruce comes into play. With this tool, you can quickly find images for your blog, all of which include necessary image attribution. Best yet, you can add your own text to the image.
5. Crazy Egg. While Google Analytics is a solid basic tool for tracking visitors, Crazy Egg takes things to the next level. This tool allows you to see how users click and scroll through your site.
6. OptimizeMySite. Manage your website’s SEO campaign, one landing page at a time. Save time and let them do the tedious work. OptimizeMySite will track where your landing pages are ranked in Google, alert you by email if they see any changes in your rankings.
5. Helpful Resources
It doesn’t matter who you are, how much experience you have in your field, or what you hope to accomplish with your blog, it is always nice to receive help from those who have achieved success in the past.
Fortunately, there are many helpful resources out there. You just need to know where to look. Here are three marketing blogs you should regularly read:
1. Copyblogger. Many years ago, this blog was all about copywriting. Now, it touches on much more, ranging from content marketing to SEO copywriting to creating the perfect headlines and much more.
2. Quick Sprout. Neil Patel is known for sharing high level information on anything and everything related to blogging, marketing, and business in general.
3. Search Engine Journal. The primary focus of this blog is search engine optimization, but it also provides information and advice related to social media, paid search, content marketing, and other related topics.
6. Books on Blogging
Are you more of the traditional book type? Here are five you should purchase:
1. The 4-Hour Workweek: Escape 9-5, Live Anywhere, and Join the New Rich
Author: Tim Ferriss
2. Made to Stick: Why Some Ideas Survive and Others Die
Author: Chip Heath and Dan Heath
Authors: Jason Fried and David Hansson
5. The Entrepreneur Mind: 100 Essential Beliefs, Characteristics, and Habits of Elite Entrepreneurs
Author: Kevin D. Johnson
Success is Closer than you Think
Starting a successful blog sounds like a big challenge. With the resources above, it doesn’t have to be. Over the years, I have helped many business owners and organizations build their place in the global market.
Along the way, I have relied on the aforementioned tools and resources. And that is why I recommend that you consider using each and every one for your business.